text #1PUMA Annual Report 2024 translated layout expansion PUMA Annual Report 2024

text #2To our Shareholders translated layout expansion To our Shareholders

title #3CEO LETTER translated layout expansion

text #4↗ ARNE FREUNDT translated layout expansion

text #5CHIEF EXECUTIVE OFFICER PUMA translated layout expansion CHIEF EXECUTIVE OFFICER PUMA

text #6DEAR SHAREHOLDERS, translated layout expansion

text #7In 2024, PUMA’s sales increased in a dynamic market environment by 4.4% currency-adjusted to € 8,817 translated layout expansion In 2024, PUMA’s sales increased in a dynamic mar

text #8million. We were able to improve our sales growth from quarter to quarter and grew by 9.8%, currency translated layout expansion million. We were able to improve our sales growt

text #9adjusted, in the fourth quarter. For the full year 2024, sales in all regions, product areas and distribution translated layout expansion adjusted, in the fourth quarter. For the full ye

text #10channels improved on a currency-adjusted basis compared to the previous year. This means PUMA has translated layout expansion channels improved on a currency-adjusted basis c

text #11grown faster than the market, which recorded currency adjusted growth of 1.8% in 2024 according to translated layout expansion grown faster than the market, which recorded cur

text #12Euromonitor. translated layout expansion

text #13Despite this solid sales growth and the significant progress we made in 2024 in implementing our brand translated layout expansion Despite this solid sales growth and the signific

text #14elevation strategy, we are not satisfied with our profitability. The operating result (EBIT) of € 622 million translated layout expansion elevation strategy, we are not satisfied with ou

text #15in 2024 was at the level of the previous year. Although this is in line with our outlook, it is below our own translated layout expansion in 2024 was at the level of the previous year. A

text #16expectations. At € 282 million, the net result was below the previous year's level. translated layout expansion expectations. At € 282 million, the net result w

text #17In 2024, we made good progress in implementing our brand elevation strategy, which is the basis for our translated layout expansion In 2024, we made good progress in implementing o

text #18long-term growth and further market share gains. The strategy consists of three elements: a distinctive translated layout expansion long-term growth and further market share gains.

text #19brand DNA, a strong performance business and strengthening our relevance in Sportstyle Prime. translated layout expansion brand DNA, a strong performance business and str

text #20We used the Year of Sport 2024 and the many major sports events to launch our first brand campaign in translated layout expansion We used the Year of Sport 2024 and the many majo

text #2110 years’ time. This campaign helped PUMA deepen its emotional connection with consumers and further translated layout expansion 10 years’ time. This campaign helped PUMA deepen

text #22increase its brand equity. As a next step, we have further refined our brand DNA and will we present the translated layout expansion increase its brand equity. As a next step, we ha

text #23next campaign to our consumers in 2025. translated layout expansion next campaign to our consumers in 2025.